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Inspire Award Winner 2013 - Chris Sands

Chris Sands, Director and Founder of Totally Locally & the Valley of Lights.

Inspire Award Winner 2013 - Chris Sands

Chris was born in Halifax, brought up in Victoria - Australia, Somerset and York and ended up right back near Halifax, 50 metres from where his grandfather ran a cycle shop.

Chris has worked in Branding and Design for 17 years and over the last 5 years concentrated on engaging with different social groups by changing perceptions generating excitement about the cause or organisation. This has ranged from colleges to towns and markets to whole regions of the UK.

Totally Locally is an innovative, multi-award winning campaign that has had huge economic and social impact, and grew from an initiative for Calderdale. It was created to re-connect people with their independent shops and businesses by raising awareness and building pride in the towns where people live.

Totally Locally is now being adopted in towns across Australia, New Zealand and the USA. Chris will be embarking on a 3 week speaking tour of South Australia & Victoria in October based on Totally Locally & how to engage communities.

His ethos is: "Love where you live. If you do, you'll probably end up making it better in some small way."

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