Creative Arts Student Designs Her Way to Success14th July 2014
TDF recently approached Calderdale College’s Creative Arts Department to create and design a T-shirt for the Spring/Summer 2014 collection to be sold alongside major brands across their 3 stores.
Over a hundred students researched and created their very own T-shirt designs in the competition, with the hope of their design being chosen.
TDF Area Manager Helen Horne comments on where the inspiration for the competition came from: “I have had previous ideas before about students coming down and painting murals on the blank spaces that we have in store; but I thought I’d take it one step further and get them to design a T-shirt as I felt that students would get more out of the process.”
Helen also felt that it was a great opportunity for generating awareness for both TDF and the students at the College: “It has enabled TDF to get a bit more recognition and helped us get our name out to students who we may not have reached. It has also helped to make people aware that we are here who may not have known. We also wanted to help students get some recognition for their work, as well as help them through our social media channels, as we can access people that they may not be able to reach.”
The winning student Maisy-Ella Varey produced a creative design using multi-media techniques based around a self-portrait and was lucky enough to fend off over a hundred other students and see her design sell in store.
TDF chose Maisy-Ella’s design for her striking print and evident hard work which shone through. Helen said: “Her design was the one that stood out the most and it was also the most commercially viable and suited our target market the best.”
Former Level 3 Art & Design student, Maisy-Ella Varley, 19, from Halifax said: “My design was based on a self-portrait and I researched the last 3 years of TDF’s Spring/Summer collection and sourced my inspiration from current trends and styles from Paris Fashion Week. I have really enjoyed the project and I feel like I have already achieved something before I have even started university. In September, I am going to study a BA Honours Degree in Fashion Promotion with Styling at UCLAN which will allow me to specialise in a number of different fields from fashion merchandising to graphic promotion. I have absolutely loved my last 2 years at Calderdale College and would recommend it to anyone who is creative like me. The tutors have been brilliant; they have allowed me to complete the work in my own way and put me on the right path. I don’t think I would have got to where I am now without my tutors.”
Simon Dunn, Art & Design Lecturer at the College said: “This was a brilliant opportunity for Creative Arts students to produce T-shirt designs for a Yorkshire based clothing range, TDF. We are always looking for industry links and this was the perfect opportunity for our students to take part in a live project and to work on a product from an initial idea to completion. We are very proud of all our students who took part and would like to congratulate Maisy on her success.”
The Art and Design course at Calderdale College gives students a largely vocational experience offering them the opportunity to work on a vast amount of live projects throughout their time at the College, as well as the chance to organise and manage their own exhibitions. This course is perfect for students looking to gain industry experience and progress on to university.
Maisy-Ella’s T-shirt is currently on sale at £19.99 at TDF’s Halifax store, for further information on the courses available at Calderdale College please call 01422 399 316 or visit www.calderdale.ac.uk