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Digital Marketer – Level 3

Study Area: Apprenticeships

Duration: 12-18 Months

Attendance: Part Time

The Digital Marketer Level 3 Apprenticeship is an ideal entry point for individuals looking to start or develop a career in the fast-paced and evolving digital marketing industry. This apprenticeship is designed for those working in marketing teams, digital agencies, in-house business marketing departments, or creative environments, providing essential knowledge and practical skills to plan and deliver effective digital campaigns that drive business growth.

As a Digital Marketer apprentice, you’ll gain valuable hands-on experience while working towards a nationally recognised qualification. You’ll work under the guidance of experienced marketing professionals, developing the skills, knowledge, and behaviours needed to contribute effectively within a digital-first business environment.

You will learn to:

Plan and implement digital marketing campaigns across channels such as social media, email, websites, and paid advertising
Create and optimise engaging digital content tailored to target audiences
Use analytics tools to monitor campaign performance and make data-driven improvements
Understand key marketing principles, customer journeys, and brand positioning

To enrol, you must be employed in a relevant role with an employer who will support your learning and development throughout the programme. Apprenticeships are work-based qualifications, so securing a job in the sector is essential before you can begin your training. If you are not currently employed, you can explore our latest apprenticeship vacancies.

We also encourage you to proactively contact local employers to ask if they would consider taking you on as an apprentice. If an employer agrees to support your apprenticeship, please contact us at apprenticeships@calderdale.ac.uk so we can assess your suitability for the programme and begin the enrolment process.

Alternatively, if you do not yet have an employer, you can apply for a full-time course as a starting point. Should you secure employment during your course, you can be transferred onto the apprenticeship pathway.

Start Date

Various Start Dates

Entry Requirements & Interview Process

A minimum of GCSE Grade 4 / C or above in English and Maths is preferred. If you do not hold these qualifications, you will be supported to complete Functional Skills as part of your apprenticeship. For learners aged 19 and over, this requirement will be reviewed and agreed in consultation with your employer as part of the enrolment process.

Progression

On successful completion, apprentices can progress onto specialist roles within digital marketing such as SEO, PPC, or content marketing or further qualifications in marketing, digital communications or business management.

Career Opportunities
Digital Marketing Executive, Social Media Officer, Marketing Assistant, Content Creator, SEO Executive

Further progression may include higher-level marketing qualifications, moving into campaign management or specialist digital roles, or advancing into senior marketing, brand, or communications positions. This apprenticeship provides a strong foundation for a creative, dynamic, and rewarding career in digital marketing.

Assessment Methods

The apprenticeship is delivered through a combination of remote and workplace visits from your dedicated Training and Development. You will receive ongoing support throughout the programme, with your employer actively involved in progress reviews to ensure you stay on track and achieve your full potential.

All apprentices are required to complete an End-Point Assessment (EPA) to successfully achieve the qualification. The EPA is designed to assess the knowledge, skills, and behaviours you’ve developed throughout your apprenticeship. This is carried out by an independent assessment organisation to ensure fair and consistent standards. Calderdale College will support you in preparing for this final stage to help you succeed.

Course Fees

Apprenticeship training is fully funded by your employer—either through the Apprenticeship Levy or government co-investment, depending on the size of the organisation. As an apprentice, you will not pay for your training or assessment.