As artificial intelligence (AI) continues to grow in our interconnected world, so does the demand for tech-savvy digital media communication professionals. Employers are not just looking for people who can use AI tools – they want storytellers, strategists and creative thinkers who know how to use digital platforms effectively and with impact.

This is where a career in digital media comes in. It’s the bridge between creativity, technology and strategy. By studying it now means you’ll be ready for your future career in a growing industry.

You could specialise in:

• Content creation
• Social media management
• Video editing
• Digital marketing
• Multi-media journalism

The variety in the creative field means you can pivot between roles or industries, building a career that suits your evolving interests and strengths.

Social media management, now a valued profession, plays a key role in transforming consumer habits and creating FOMO. Ever watched a TikTok live haul and suddenly felt the urge to make a purchase? That’s the power of digital media and communication at work – smoothly guiding you from browsing to buying.

The demand for digital

In the UK alone, the digital entertainment and media market is valued at £100 billion and is forecast to boom over the next year, with the creation of 650,000 new digital jobs in 2025.

Every corner of our lives is influenced by digital – from the moment we wake up, we’re encounter targeted ads on our phone, during our commute to work or college and throughout our day. It’s us, the consumers, who continue to drive this demand.

Study Digital Media Communication at Calderdale College

At Calderdale College, you won’t just learn theory, you’ll build real-world skills, work on hands-on projects in the studio and explore the latest in digital innovation, including web design, content and communication strategies at the College’s dedicated creative space, the DigiHub.

AI is transforming the digital world, but it’s people like you who will shape what comes next!

If you have a curious mind, crave creativity and are ready take on new ambitions, your future starts now when you study our Digital Media Communication course at Calderdale College! Click here to find out more.