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Digital Marketing


Our new Level 3 Qualification in Digital Marketing has been launched to meet phenomenal demand from Learners and Employers alike, looking to upskill and gain knowledge in the rapidly expanding Digital sector. Learners will explore the fundamentals of the Principles of Marketing, and the use of Digital Marketing tactics, such as email marketing, content marketing, search engine optimisation, analytics and project management.


The Course is divided into 6 mandatory units, and 20 optional units which can be chosen to achieve a total credit value of 74.

Mandatory Units: Understanding the Business Environment; Understanding Legal, Regulatory and ethical requirements in Sales & Marketing; Using Collaborative Technology; Principles of Marketing; Developing Own Professionalism; Digital Marketing Metrics and Analytics

Optional Units: Principles of Social Media Advertising & Promotion; Search Engine Marketing; Content Marketing; Marketing on Mobile Devices; Online Display Advertising; Email Marketing; Imaging Software; Spreadsheet Software; Principles of Social Media within a Business; Principles of Keywords and Optimisation; Content Management System Website Creation; Website Software; Principles of Marketing Stakeholder Relationships; Brand Development; Project Management; Analyse & Report Data; Copy for Digital Media Communication; Delivering E-Commerce Solutions; 2 x Video Software options


The course is delivered as part of the Work Based Learning Apprenticeship Programme, and is presently delivered in the workplace.

Entry Requirements

This Level 3 course is suitable for those with at least 5 GCSEs at grade C or grade 4 or above or a relevant level 2 qualification such as BTEC First Diploma to include Maths and English at level 2.

Interview Process

An interview with the Course Leader is required as part of the Application process.

Questions & Answers

How is the course assessed?

Individuals will work with a Training officer to gain a work-based qualification and produce a portfolio of their work that enables them to demonstrate and evidence their skills practically. Methods of assessment may include: - Assignments - Case studies - Observations - Recorder Conversations - Employer testimonials Assessment and verification are undertaken by Calderdale College and will be carried out by qualified assessors and an internal verifier.

Are there any opportunities for progression?

A Level 4 Qualification in Digital Marketing is being planned for launch during September 2016.

Functional Skills



Before Enrolment

The Advice & Guidance team provide impartial Student Advisors to give information about College Courses and provide initial guidance to help you decide which course is best for you . Financial advice and assistance if you need help with childcare, equipment, fees, or travel. Careers and Student Advisors to give you the necessary help and guidance you need when you are progressing on to further and higher education or employment.

During Your Study

Before enrolment you will be asked to attend an interview with a Training Officer and complete a Basic Key Skills assessment. The results of this will be used to determine the level of support you will require to complete your framework successfully.

Apply for this course

Course details

  • Attendance: Part-time (day)
  • Start Date: Various start dates throughout the year
  • Hours per week: Work based learning
  • Days: Various.
  • Start Time:
  • End Time:
  • Duration: 12-18 Months
  • Course Fees: No fees payable for learners aged 16-18. For applicants over 18, please contact us for more information This course is free for students age 16 - 18. For students 19+ please contact our Student Services Team. In most cases students aged 18 and under who wish to enrol on a full time further education course will have their fees waived. Students who are aged 19 and over and who wish to enrol on a full time course should contact our Student Services Team on 01422-399367 for more information.
  • Venue: Workplace
  • Faculty: Work Based Learning
  • Department Manager: Kath Bradwell


  • Level: Level 3
  • Qualification Name: Digital Marketing
  • Awarding Body: City & Guilds

Contact Information


Apply for this course

You can also download a printable application form (PDF 209KB).

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Contact Us

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Calderdale College,
Francis Street,
Halifax, HX1 3UZ

+44 (0) 1422 357 357

Course Information:

+44 (0) 1422 399 399

Admissions Team:

+44 (0) 1422 399 316