Home > Courses > Digital Skills, Media & Computing > Digital Marketing - Level 3

Digital Marketing – Level 3

Study Area: Apprenticeships

Duration: 12-18 Months

Attendance: Part Time

Course Overview

This is a Level 3 Advanced Apprenticeship, equivalent of an A Level.

Our Level 3 Qualification in Digital Marketing has been launched to meet phenomenal demand from Learners and Employers alike, looking to up-skill and gain knowledge in the rapidly expanding Digital sector.

Learners will explore the fundamentals of the Principles of Marketing, and the use of Digital Marketing tactics, such as email marketing, content marketing, search engine optimisation, analytics and project management.

The course is divided into 6 mandatory units, and 20 optional units which can be chosen to achieve a total credit value of 74.

Mandatory Units:

Understanding the Business Environment
Understanding Legal, Regulatory and ethical requirements in Sales & Marketing
Using Collaborative Technology
Principles of Marketing
Developing Own Professionalism
Digital Marketing Metrics and Analytics

Optional Units:

Principles of Social Media Advertising & Promotion
Search Engine Marketing
Content Marketing
Marketing on Mobile Devices
Online Display Advertising
Email Marketing
Imaging Software
Spreadsheet Software
Principles of Social Media within a Business
Principles of Keywords and Optimisation
Content Management System Website Creation
Website Software
Principles of Marketing Stakeholder Relationships
Brand Development
Project Management
Analyse & Report Data
Copy for Digital Media Communication
Delivering E-Commerce Solutions
2 x Video Software options

Start Date

Various Start Dates

Entry Requirements & Interview Process

This Level 3 course is suitable for those with at least 5 GCSEs at grade C or grade 4 or above or a relevant Level 2 qualification such as BTEC First Diploma to include Maths and English at Level 2.

Progression

Level 4 Higher Apprenticeship in Digital Marketing.

Assessment Methods

Individuals will work with a Training Officer to gain a work-based qualification and produce a portfolio of their work that enables them to demonstrate and evidence their skills practically.

Methods of assessment may include: – Assignments, Case studies, Observations, Recorder Conversations, Employer Testimonials.

Course Fees

This course is free for students age 16 – 18. For students 19+ please contact our Student Services Team on 01422 399367 for more information.

Career Opportunities

Digital Marketer
£18,000 – £40,000

Social Media Manager
£19,000 – £40,000