Digital Marketing – Level 3

Study Area: Apprenticeships
Duration: 12-18 Months
Attendance: Part Time

Course Overview

This is a Level 3 Advanced Apprenticeship, equivalent of an A Level.

Our Level 3 Qualification in Digital Marketing has been launched to meet phenomenal demand from Learners and Employers alike, looking to up-skill and gain knowledge in the rapidly expanding Digital sector.

Learners will explore the fundamentals of the Principles of Marketing, and the use of Digital Marketing tactics, such as email marketing, content marketing, search engine optimisation, analytics and project management.

The course is divided into 6 mandatory units, and 20 optional units which can be chosen to achieve a total credit value of 74.

Mandatory Units:

  • Understanding the Business Environment
  • Understanding Legal, Regulatory and ethical requirements in Sales & Marketing
  • Using Collaborative Technology
  • Principles of Marketing
  • Developing Own Professionalism
  • Digital Marketing Metrics and Analytics

Optional Units:

  • Principles of Social Media Advertising & Promotion
  • Search Engine Marketing
  • Content Marketing
  • Marketing on Mobile Devices
  • Online Display Advertising
  • Email Marketing
  • Imaging Software
  • Spreadsheet Software
  • Principles of Social Media within a Business
  • Principles of Keywords and Optimisation
  • Content Management System Website Creation
  • Website Software
  • Principles of Marketing Stakeholder Relationships
  • Brand Development
  • Project Management
  • Analyse & Report Data
  • Copy for Digital Media Communication
  • Delivering E-Commerce Solutions
  • 2 x Video Software options

Start Date

Various Start Dates

Entry Requirements & Interview Process

This Level 3 course is suitable for those with at least 5 GCSEs at grade C or grade 4 or above or a relevant Level 2 qualification such as BTEC First Diploma to include Maths and English at Level 2.


Level 4 Higher Apprenticeship in Digital Marketing.

Assessment Methods

Individuals will work with a Training Officer to gain a work-based qualification and produce a portfolio of their work that enables them to demonstrate and evidence their skills practically.

Methods of assessment may include: – Assignments, Case studies, Observations, Recorder Conversations, Employer Testimonials.

Course Fees

This course is free for students age 16 – 18. For students 19+ please contact our Student Services Team on 01422 399367 for more information.

Digital Marketing – Level 3

Study Area: Apprenticeships
Duration: 12-18 Months
Attendance: Part Time
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Calderdale College

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